Screw You Cable!!!

Okay. Off the bat, I’m a little mad right now. My cable pretty much got taken from me because all my channels were switched to digital and I don’t feel like having to pay yet another charge for a box to watch basic cable. I figured, ‘no sweat. I’ll watch my shows online.’ WRONG! Now it seems all the channels are requiring you to supply a password from your cable account to watch content that was, up until a few months ago, freely available. On principle this annoys me. If you already have the cable, why would you watch these shows online instead of on the television? It always seemed to me that making the shows available online was a tool to make the shows accessible to those who didn’t have cable. And even Youtube is getting greedy. If you want to see an episode of ‘American Dad’ from the new season, you have to pay them $1.99. Bull$h!t! You can’t start up your format and offer free content after so many years and then suddenly decide you want to make money. Besides, if you weren’t charging before and still making money, why charge now? I’m sorry, but if the entertainment industry is so anxious to get digital, they’re going to have to realize that it’s a little too late to change the rules to suit them. They set the precedent. They have to live with it. Besides, I don’t see how this new shift is going to make them any more money. I can only see how all of this digitizing and streaming is actually going to cost them. More people watching online, less watching your network. Ratings plummet. No advertisers because they’re doing free Facebook campaigns and they put money in online promotion, which doesn’t come close to matching what they used to spend in television promotion. Let’s face it, a 60 second spot during the Super Bowl now costs eight figures. Do you think a stream of the Super Bowl is going to pull that same kind of price? No. A friend pointed out to me, and I’m surprised I never thought of this, that all of these online shows and Youtube videos don’t have the same audience as television. You choose which videos and shows you watch online. They aren’t just broadcast and made available for public viewing. You get to pick and choose your program schedule yourself. This is factor that alters the entire role of advertising. I’ve seen this coming down the road for a long time and it’s starting to take form. The end is coming. The lesson shall be just because it’s new and ‘cool’ doesn’t mean it’s better. These leaps forward in technology are wiping out huge sections of our economy. It’s a domino effect that will leave turn this whole country into a vast wasteland with constant double digit unemployment and decaying cities. Maybe my vision is a little over dramatic, but the truth lies somewhere within.

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